Video Editor, Performance Ads

We’re a group of DTC brands selling in the US, mostly on Meta, with Google, TikTok and YouTube behind it. Q4 is our biggest quarter. We’re adding one editor who has cut ecommerce ads that sell on Meta, knows how creative testing works, and uses AI generation every day on top of that.

The work

• Briefs come from the creative lead: an angle, a hook, a product, sometimes a reference ad. You turn each one into a finished ad.
• A weekly target of new concepts and hook variations, agreed with you in week one. Concepts and variations count separately, so you’re never asked for 40 versions of one idea.
• A big part of it is real footage: creator UGC, product shots, gallery images. A growing part starts from nothing: an AI presenter, a generated scene, a synthetic voice. You need to be good at both.
• You see spend, hook rate, CPA and ROAS on every ad you make, within days. You iterate on what spends and drop what dies.
• Our own creative generation tool is in build. Image ads now, video next. You work alongside it and tell the team what’s wrong with the output.

Why it’s worth your time

• Short loop. Brief to live ad in days, and you see the result, so every week you know what worked.
• Full data access. Your ads, your numbers, same dashboard the media buyers use.
• One scorecard, updated every Monday, visible to you. Bonus tiers are tied to it, so you know what the bonus is for before you earn it.
• The editor who learns the generation tool best runs video on it as it grows.

What good looks like

An editor who worked with us this year built a podcast style ad with two AI presenters and no real footage, regenerated scenes until the lips matched the voice, sent a preview before generating the second language so nothing was wasted, and turned a three cut brief (long, 30 second, mixed) around in a day.

The tools were only half of it. She knew which format would work for that product, what the first three seconds had to do, and which cut to push once the numbers came in. That’s the part we can’t teach.

Beyond the work itself: you know what’s on TikTok and in the Meta ad library this week, not last quarter. You want to get better every month and you’ll ask for the harder brief. A quiet role where nothing changes would bore you. If that’s you, apply.

What you need

• 2+ years cutting direct response video ads for ecommerce or DTC brands on Meta. Links, not a CV. This is the first thing we check.
• UGC editing that converts: finding the hook in raw creator footage, pacing, captions, a first 3 seconds that stops the scroll.
• You understand Meta creative testing. You read hook rate, hold rate, CTR and CPA, and you know what to change in the next version.
• You know the formats that sell right now (problem/solution, testimonial, unboxing, founder story, us vs them, green screen) and when each one fits.
• AI in daily use. You prompt the tools, direct them, and get an ad out of them that makes people buy. You can tell when the output looks fake before anyone else does.
• Two or more of these in regular use, and an opinion on which is best for what: Veo 3, Kling 3, Seedance, Runway, Higgsfield, Nano Banana Pro, Midjourney, ElevenLabs.
• Premiere or DaVinci at speed. CapCut for trend formats.
• English copy a US shopper reads as native. Hooks, captions, a script when the brief only gives an angle.
• 4 hours a day overlapping with UK time. Async the rest of the day.

Applications without live ad work for ecommerce brands won’t be reviewed. AI showreels, music videos and brand films on their own aren’t enough for this role.

Then one 30 minute call with the creative lead. Bring your screen: walk us through how you made one of your ads, from brief to final cut, tools included. Offer within 3 days of the call. First 60 days are a paid trial.

We want someone in the seat as soon as possible. Black Friday and Cyber Monday are weeks away, so you’ll start on live Q4 briefs, then help us plan creative testing for Q1.