Freelance Creative Video Producer & Editor

Resi is the UK’s number one home extension company, transforming how homeowners design, plan and build. With over 10,000 projects nationwide and a 95% planning approval rate, we make architecture accessible and transparent through a digital platform that brings design, planning and build support together.

How we want to work with you

This is a freelance role for up to three days per week, varying with business needs. We’ll agree priorities and deliverables for the days booked. Some weeks will focus on developing new concepts or making a batch of ad variations. Others will centre on filming or a longer edit. You’ll spend time in our London (Southwark) office for planning, filming and collaborative edits, with on-location shoots as needed. Resi provides filming equipment.

Our YouTube Channel: https://www.youtube.com/@resi-uk

Our Instagram: https://www.instagram.com/resi_uk/

About the role

We’re looking for a hands-on creative who can take an idea from brief to final edit. You’ll work with our architects, designers, homeowners and specialists to make original paid social ads for Instagram, Facebook and TikTok, long-form YouTube videos, and project case studies for our website and social channels.

The mix will vary with campaign priorities and shoots. One week you might develop several ad ideas around a question homeowners often ask. Another might centre on interviewing a designer and turning a project walkthrough into a case study and a set of shorter edits.

AI is part of how we want to work. You might use Claude to explore different angles, Higgsfield to mock up a visual hook before filming, or AI-assisted editing to find the strongest moments in an interview. We’re looking for someone who can quickly show how an idea might work on screen, decide what’s worth developing, and bring it to life through filming and editing.

Our VP of Marketing will share who we’re trying to reach, what we want to communicate and what we’ve learned from past campaigns. You’ll lead the creative on the videos you make and use feedback and performance insights from the marketing team to shape what you make next.

What you’ll be doing

• Develop and prototype original ad ideas. Review past Resi ads and competitor creative, and listen to the questions homeowners ask. Turn those insights into distinct angles, scripts and openings that grab attention and make it clear how Resi can help.
• Shoot and direct. Film with both a camera and an iPhone. Put people at ease, ask good follow-up questions and capture clean sound. Plan shoots so one session can yield several distinct pieces of content, and make sure contributors have signed releases before filming.
• Edit and improve paid social ads. Adapt the hook, pacing and format for each channel. Suggest creative variations to test, then review results such as early retention and cost per lead with the marketing team. Use what you learn to shape the next round of edits and ideas.
• Make long-form videos and project case studies. Find the story in interviews, home tours and walkthroughs. Show what the homeowner wanted to change, how the design took shape and what the finished space makes possible. Create edits for YouTube, Shorts, landing pages and social, and check that any music or stock is licensed for its intended use.
• Build practical AI workflows. Use AI to explore visual approaches, find strong interview moments, speed up captions and reframing, or make versions for testing. Share approaches the team can use again.

How we use AI

We use AI to explore ideas, prototype and speed up production. Anything we present as a Resi project, home or homeowner is real. We use generated visuals for internal mock-ups and clearly illustrative content.

About you

• Experience taking original video from concept to delivery, including paid social ads you helped develop and longer-form work you edited.
• A track record of making vertical ads and using audience insight and performance feedback to make better creative decisions.
• Practical experience using AI in creative production. You can explain what you used, why you chose it and how it changed the work. Claude and Higgsfield are examples. Experience with similar tools is welcome.
• Confidence interviewing and directing people on camera, and adapting when a shoot takes an unexpected turn.
• Experience in architecture, interiors or home improvement is a big plus, but definitely not essential.

What we need from you, if you’d like to apply

We would love to see examples of your work! Please send us the following:

• One or two ads you helped develop. Tell us who they were for, what you personally did and why you chose that approach. If you had access to results, tell us what you learned or what you’d try next.
• A longer-form edit or case study, plus a showreel or examples of what you’ve filmed on camera and phone.
• One example of how you used AI in your workflow. A storyboard, rough prototype or finished piece is fine. Tell us what you were trying to do, where AI helped and what you changed yourself.

Please send these, along with your day rate and typical availability to [email protected]. The hourly rate is dependent on experience.

Architecture or home-related content is great to see, but not essential. What we really want to understand is how you think as an editor; how you find a story, build a moment, and keep an audience engaged.